Elementor AI ✨

The leading website building platform for WordPress

Established at 2016, and aimed for professional Web Creators, Elementor is today the #1 website platform for WordPress. Elementor is used by over 13M websites (8.5% of all websites) and by millions of users worldwide.

As we step into what seems to be the beginning of a new era - the era of AI, Elementor’s executive leadership quickly understood web creation is about to change sooner than we can imagine, and decided Elementor must bring new AI based tools to its millions of users and web creators.

The goal was clear - be the first ones in the industry to productize generative AI capabilities into Elementor’s website builder.

Together with the CTO, CPO, a couple of dev leads and a product designer from my team, we took on a mission to integrate AI natively into our editor, so everyone can instantly generate high-quality texts, images and code.

Generative AI

Case study

A project I led as the Director of UX

Challenge

When we just kicked off this project, the amount of generative AI interfaces out there was still quite low, and we had to come up with an experience that would fit right into our users’ journey, helping them to write their headers, posts or other textual content, generate images and produce custom code to enrich our out-of-the-box design capabilities.

Solution

We came up with three different tools, that can be contextually initiated from any of our widgets containing text, images or code.

The flow is as simple as it gets - write a prompt of what you wish to generate, get your content, adjust it to your own needs, and set it into place in one click.

As time was of the essence, we had to make very fast decisions and come up with flexible designs as possible, as we knew each day may bring new capabilities to our table that we’d wish to implement into our new born tools.

In addition to our extensive product development, we created and shipped a unique prompt library to help our users get up and running more quickly by providing them with examples of well-written prompts.