Optibus

Real-Time Scheduling for Public Transportation Operators

A project I led as a UX Expert at Inkod

Bus companies lose millions of $ annually because of inefficient scheduling. Optibus' algorithm-based SaaS platform empowers schedulers to optimize vehicles and drivers schedules.

I had the pleasure of creating the UX for this early stage startup back in 2014. Since than then Optibus raised over $260M and was ranked the #1 most promising Israeli startup of 2022.

Challenge

My task was to transform the complex legacy offline planning into a simple interactive tool, clear for its "non-tech" users. To do so, I visited the HQ of Israel's largest bus operator “Egged” to better understand the schedulers' day-to-day job.

Concept & Design

Using a unique "Nonogram" concept, I created an easy-to-use intuitive tool. The new product gives constant visibility and transparency to the overall cost and KPIs of each decision and change.

The scheduler can easily change preferences and parameters, compare multiple possibilities, and investigate the impact of “what-if” scenarios.

GUI design: Itay Wolfson