Sweetch empowers people with chronic conditions to actively manage their health. Founded in 2013, the app I helped them build was set to predict personal diabetes risk, helping pre-diabetic individuals achieve long-term behavioral change to prevent diabetes in a way never seen before.
Since the app was launched, Sweetch raised over $35M and won the 2022 BIG Innovation Award.
Challenge
As clinical trials proved that 150 active minutes per week reduce pre-diabetes to diabetes conversion by 58%, we needed to create an app that will motivate users to reach this goal.
Concept & Design
Understanding Sweetch's unique adaptive plan and target users, I came up with the "Shrink Your Risk" concept. The daily active minutes' goal is presented in a circle that shrinks as you progress towards it and become bigger once you reached it.
The app experience is designed to help the users focus on their upcoming goals and not on the process, providing them with constant feedback and personal "wow" moments.
GUI design: Noam Liss